Don Barber & Groom
A mobile-first website for Don Barber & Groom
Multilingual Websites
I build and set up multilingual websites so each language version is correct, findable and kept up to date. Disclosure: I am a Weglot partner, and I also work with WPML.
New v6 draft from the service brief, awaiting review
The problem, and what I do about it
Customers in another language leave because the site only speaks to one audience.
I decide with you which audiences and pages need a language version first, and set up clear routing and a language switch that remembers the choice.
You have tried translating pages, but language links, search results or forms behave inconsistently.
I configure language-specific URLs, hreflang, translated metadata and forms, then test the full journey in each language.
Nobody owns the translations, so the language versions drift out of date after the first launch.
I agree who reviews and approves changes in each language, so the workflow outlasts the launch.
Draft copy, to confirm
What you get out of it
A website that serves each audience in their own language, with a clear process for keeping every version accurate.
Who it’s for
- You serve customers in more than one language and your website currently serves only one.
- You have a translated site where search results, links or forms do not behave as they should.
- You are choosing between a translation plugin, a service and fully managed content, and want advice that fits your team.
- You are an agency or studio that needs the multilingual part of a WordPress build handled.
If you only need a handful of pages translated once, a copywriter or translator and a standard website may be enough. If your main concern is search visibility in one language, technical SEO is the closer service.
What’s included
Language plan
Which languages, which pages first, and what each audience needs to do on the site.
Routing and switching
Language-specific URLs and a switcher that takes visitors to the equivalent page.
Search setup
hreflang, translated titles and descriptions, and a keyword and page map for each language where agreed.
Translation workflow
Automated first drafts with human review for commercially important content, and a named owner for each language.
Forms and messages
Form labels, error messages and confirmation emails checked in every language.
Testing in each language
Navigation, calls to action and layouts tested on a phone, since translated text often runs longer.
How it works
Plan the languages
We agree audiences, priority pages, translation ownership and the tool or plugin that fits.
Prepare the source
We correct the original content and agree terminology before it is translated.
Set up and translate
I configure the setup, URLs and metadata, and the translations are drafted and reviewed.
Test and hand over
I test each language end to end, then document the process for updates.
Questions people ask
Draft answers, to confirm
Is Weglot good for a multilingual website?
It can be, particularly for a quick set-up with automated translation and human review. I am a Weglot partner, so I recommend it where it suits the project, and I will tell you when WPML or another approach fits better.
Will a multilingual site help my search visibility?
Language-specific URLs, hreflang and translated metadata give each version a chance to be found. They do not guarantee rankings, and each page still needs useful content for its audience.
Do I need a human to check automated translation?
For anything that affects a decision, such as services, conditions, prices and forms, yes. Automated drafts can read well while changing the meaning.
Who keeps the translations up to date?
That is best agreed before launch. I help you set the process, and the owner is usually someone on your team or a translator you trust.
Tell me what you need to achieve.
We can work out the right next step before committing to a solution. You can book this on its own. An ongoing partnership is optional, never a requirement.
Need continuing responsibility rather than a defined project? Ongoing partnerships