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E-commerce Development

I develop WooCommerce online shops for businesses that need products, variations and checkout to work clearly for customers and for the team that fulfils the orders.

New v6 draft from the service brief, awaiting review

Discuss your website project

The problem

  • Your products have sizes, options or technical details, and a standard shop template cannot present them clearly.
  • Customers reach the basket or checkout and stop, or your own team finds the orders hard to handle.
  • You sell products alongside services, and the shop and the rest of the site feel like two separate places.

What I do about it

  • I plan the product structure first: categories, attributes, variations and the information each product needs, then build templates and filtering around it.
  • I review the route from product page to confirmation, including payment, fulfilment, refunds and customer messages, and fix the steps that confuse people.
  • I build the shop inside one coherent site, with shared navigation and layouts suited to each kind of offering.

Draft copy, to confirm

A swimming pool beside a covered lounge terrace among palm trees in low sunlight.
Nabridas: A structured product and service platform for Nabridas Read the case study

What you get out of it

An online shop where customers can find, choose and order products clearly, and your team understands how orders are handled.

Who it’s for

  • You sell a range of products that need specifications, variations or filtering, and you want a shop that presents them properly.
  • You have a WooCommerce shop that is hard to browse or hard to run, and want it improved rather than replaced.
  • You are adding an online shop to a business site that already presents services.
  • You are an agency or studio that needs a WordPress developer to build the shop side of a project.

If you only need a few products or a simple payment link, a standard website with a lightweight add-on may be enough. If you are not selling products but taking appointments, online booking websites is the closer service.

What’s included

  • Product structure

    Categories, attributes, variations and templates organised around how customers choose, not how a database stores items.

  • Browsing and filtering

    Archives, filters and navigation that help visitors find the right product quickly.

  • Product pages

    Layouts for specifications, technical drawings and options, designed for phones first.

  • Checkout and payments

    The route from basket to confirmation reviewed, with payment methods set up for your market once agreed.

  • Orders and customer messages

    Fulfilment steps, refunds and order emails thought through so your team and your customers know what happens next.

  • Testing before launch

    Orders and key journeys tested with you on a staging copy, using agreed test arrangements, not live purchases.

How it works

  1. Understand the range

    We go through your products, options, customers and how orders are handled today.

  2. Plan the shop

    I map the product structure, templates, checkout and the information each step needs.

  3. Build and connect

    I build the shop in WooCommerce on a staging copy, with the custom features the range needs.

  4. Test and launch

    We test the full order route together, then release and check the first real orders.

Questions people ask

Draft answers, to confirm

Is WooCommerce a good choice for an online shop?

It suits many small and medium shops, especially if you already use WordPress or need custom product layouts. Whether it fits you depends on your range, your team and the integrations you need, which I would check first.

Can you improve an existing WooCommerce shop?

Yes. I can review the product structure, browsing and checkout steps and fix what holds customers back, without rebuilding everything.

Do you set up payments, tax and shipping?

These depend on your market, your payment provider and your own legal and tax position. I configure what the shop needs once those decisions are made, and I do not give tax advice.

Can I sell products and services on the same site?

Yes. I have worked on a WordPress site where products and services sit under shared navigation but have their own structure and layouts.

Browse services

Tell me what you need to achieve.

We can work out the right next step before committing to a solution. You can book this on its own. An ongoing partnership is optional, never a requirement.

Need continuing responsibility rather than a defined project? Ongoing partnerships

Discuss your website project