Nabridas

I supported the development of Nabridas’ WordPress website, building custom features to organise its swimming pools, water products, and services within a shared platform.

Context and brief

Nabridas needed a clearer way to present a broad range of products and services. The brief was to improve browsing, support enquiries, and create a website that reflected the business more accurately.

The challenge was structural as well as visual. Pool products needed technical information and variations, while services required their own presentation. Both had to remain part of one coherent website.

My contribution

Working through Fourlines Design Studio, I collaborated with Xavier Coiffic, who led the UX/UI direction. My role focused on custom WordPress development and the more advanced work in JetEngine and Elementor Pro.

The build included a dedicated pool archive with filtering, product templates for specifications and technical drawings, and a separate structure for services. We used WooCommerce within a setup tailored to the differences between those offerings.

What was delivered

The website organised products and services under a shared navigation system, with a mega menu helping visitors choose where to start. Structured layouts supported detailed product information, while contact and quote-request flows provided a route to the team.

The delivered platform brought the catalogue and service content together without treating every item in the same way. It gave the client a consistent framework for managing different kinds of information and presenting them to visitors.

Search and AI visibility review, 2026

Between 22 July and 9 September 2026 I returned to the website for a search and AI visibility review. Over 49 days I ran 272 checks across 25 areas of the site and kept 128 dated evidence records, so every change could be checked again later.

Eight improvements went live during the review, each checked on the live site afterwards. They included:

• 51 pages received a written search description, including all 42 product category pages.
• The services and products pages received clearer titles that say what Nabridas does and where.
• Both main section pages are listed in search with their canonical tags in place.
• The sitemap was resubmitted to Google, which collected it the same afternoon and reported 248 valid pages.
• A branded preview card now appears when the website is shared on messaging apps and social media.

I also tested how ChatGPT, Perplexity and Google’s AI answered five real customer questions about pool companies. That test is a dated snapshot from September 2026, kept as a starting point for later comparison, not a measure of improvement.

Alongside the live changes, I fully specified 28 further recommendations, written so that whoever implements them can do so without further research. They are recommendations, not completed work.